Meet: Gareth, our VP of Strategy & Media, London

Gareth

VP of Strategy & Media, London

Meet: Gareth, our VP of Strategy & Media

Who are you and what is your role at SeenThis?

My role at SeenThis is commercial strategy & media; working across markets to assist in identifying opportunities to move our business forward with new partners or new ways of incorporating our offerings in their go-to-market strategies.

You and Nick Titmus started building the UK team in 2018, tell us about that journey!

We were approached in mid-2018 by SeenThis to launch the UK market; initially it seemed a somewhat interesting proposition to run video assets into display ad units as this had been tried some ago and essentially killed the UX across many publishers sites because nothing was done to optimize the asset to the environment is was going to run in - Display placements.

The load on page was far too high and led to many publishers blocking it and agencies leaving with a far from ideal experience - this was due simply to nothing being done about the assets configuration & weight; it was a whole video file without any tailoring to make it efficiently deliver into Display placements.

Today, Nick leads a team of 15 from our London office, in The Gherkin, as our UK General Manager, and I work across all markets in my role.

We have come a long way in 5 very short years.

You have extensive experience, working +25 years in the industry. What would you say is the unique thing SeenThis offers that has been lacking in the industry?

A completely new methodology for delivering digital assets & content to consumer’s devices; rather than optimizing old ways or seeking out marginal gains out of existing technology - SeenThis has invented an entire process for delivering creative & content to a consumers device which has never been done within the Advertising industry before.

What key milestones or achievements of the company during your time here are you most proud of?

As a company we wanted to exit CoVid with the same people we went into it with - achieving this is a testament to the leadership & stewardship of SeenThis by our founders.

As a small company we have had a plethora of key wins & accolades along the way, but the one thing I am most proud of is the difference we are making across an entire digital marketing industry as we see more companies, of all varieties, adopting our solutions and enjoying the success they bring.